Do I still need Google Analytics?

Not by default. Plausible or a similar light tool will answer “where did they come from and what did they read?” For paid media attribution, you may still need something heavier.

What should a monthly report include?

Top pages, referrers, one or two goals, and a sentence about what you will change. Vanity charts without a next step are decoration.

How do I track a directory click?

On Unloc, outbound clicks are counted when someone uses our go-links. On your own site, a simple event on the CTA is enough.

Tools / Analytics & Attribution

Best analytics tools for marketing sites

See what the site did, without a cookie banner novel or a dashboard nobody opens.

Who this is for

Marketers and product people who need a monthly answer — where they came from, what they read — not a theme park of charts. Start with privacy-respecting analytics. Add heavier attribution only when you are actually spending on ads.

2 tools below, ordered by quality and recency — not by who paid. Pay to sit on the Leaderboard if you built one of these.

The list

Plausible Analytics & Attribution

Privacy-respecting analytics you can explain to a client in one minute.

Open Plausible

Paid · 4.7 rating

PostHog Analytics & Attribution

Product analytics, flags and session replay in one open stack.

Open PostHog

Free options · 4.6 rating

Questions worth asking

Do I still need Google Analytics?: Not by default. Plausible or a similar light tool will answer “where did they come from and what did they read?” For paid media attribution, you may still need something heavier.
What should a monthly report include?: Top pages, referrers, one or two goals, and a sentence about what you will change. Vanity charts without a next step are decoration.
How do I track a directory click?: On Unloc, outbound clicks are counted when someone uses our go-links. On your own site, a simple event on the CTA is enough.