Best tools for drafting with AI

Claude

Stays with a long document when the tone cannot sound like a press release.

Best for

A long brief, a messy PDF, or a first pass you will edit. Concrete test: the source is already a document, not a one-line prompt.

Not ideal if

The whole company already lives in one ChatGPT workspace and will not open a second login.

ChatGPT

The path of least resistance for browsing, plugins, and company defaults.

Best for

Everyday drafting when the team already has the login, and the piece is a page or an email — not a 40-page archive.

Not ideal if

You need one careful pass on a long client archive, or the tone cannot sound like a default assistant.

Perplexity

Answers with tabs attached — treat citations as a start, not a finished review.

Best for

Research that has to cite sources in a meeting.

Not ideal if

You already have the source pack and only need prose.

Gamma

Outline to slides without opening a blank master.

Best for

Decks and docs that must look finished before lunch.

Not ideal if

The narrative still needs a week of strategy workshopping.